For over 27 years in the spa industry, I’ve been driven by a passion to provide accessible, affordable education and consulting to those in the spa industry who dedicate their time to helping others.
This desire took shape while working in skincare sales and training. I quickly realized that while many vendors focus on working with and supporting large luxury spas, it’s the small businesses—day spas and solopreneurs—that form the backbone of our industry. These businesses make up approximately 80% of spa businesses despite often struggling with limited resources and tight profit margins. Small boutique hotel & resort spas many times also have unique challenges.
Working with vendors to help them understand the industry, their challenges, and developing the information needed to support their businesses is a fulfilling part of my work. Industry trade shows and associations often focus education and resources on helping spas, while vendors, who are a valuable part of our industry, many times go without the education and resources needed to help their businesses thrive.
My journey through the spa industry has been diverse, from working amongst wild monkeys at a beautiful Malaysian island resort to opening and managing large iconic California and Las Vegas resort spas, graduating from massage school, training estheticians, and entering the consulting world.
Throughout these experiences, one question persistently tugged at my heart: Who is helping the majority of businesses that make up most of our industry? With 34 years of combined experience in hospitality, spa management, and consulting, I’m answering that question.
I’m committed to openly sharing critical information and knowledge to help businesses make difficult decisions and thrive, helping keep the heartbeat of our industry strong.
